Mass Effect 3 N7 Collectors Edition in hand is like a box of chocolates I don`t want ..or need

You know when some distant relative gives you a box of Milk Tray ( stale as bread) at Christmas / Winter fest ? Well that is the feeling I get from receiving my ME3 N7 edition .
In the UK the launch of Mass Effect 3  is known forever as Mess Effect as EA and its retail partners fumbled repeatedly to place the Milk Tray sized N7 edition you see below in hands of avid male and female Shepard fans....

 

The box itself is around the size of a small Milk Tray chocolate assortment , and you can tell I am totally not bothered about this mess up of a release … Whilst it may be the last time I order a console game from Game or Gamestation , EA should also note it may be the last time I order an EA console game … if this is a ruse to get people to purchase  the PC version from Origin then frankly it is working.

But in the long run EA need retailers , and to damage them this way - and make customers hunt the entire UK market ,generating publicity for a console game is cynical at best and at worst a  sign of impending doom for a now cash strapped EA..

This folks is just part of the evolution of the games industry which earlier this finally had Microsoft get shot of that self proclaimed overhyping opportunist yes yours and mine Kinect Milo pater Mr Molyneux .

The video games industry now has new movers and shakers with millions of indie devs making money and influencing gamekind through iOS , Android and soon Windows 8 apps .

The time of the dinosaurs , the retail behemoths like Game and Gamestation with their computer says no ethos , the publishing dinosaurs like EA and the development dinosaurs like Molyneux is over , and all these events are linked just part of the cycle of video gaming culture.

EA , Game , Molyneux are just not as relevant any more  and their recent actions and performance show this .  Just like 20 or so years ago when Molyneux famously received those Amigas by mistake ( allegedly) Origin ( we make worlds ) were about to become irrelevant along with Lord British and the Erin brothers ...

Gotta love the old Syndicate though ,come on Pete give us a touch based version for iOS , Android and Windows 8 ...


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