Welcome all , to the wardrobe malfunction free Tablet Superbowl , we join the game with the Research In Motion Moguls having consulted their manager who in turn consulted his Playbook coming to the conclusion that with the Cupertino Meerkats only 0.1 meters away from a 4th Down and time on the clock with Star Quarterback Steve The Dynamo Jobs serenely calm grin/smile blinding his team , that the only thing to do is to punt.
However the RIM Playbook punt has just placed the ball right into the billion dollar hands of the Apple Quarterback, and guess what Dynamo Jobs is about to do..... That`s right TOUCHDOWNNNN! The Cupertino Meerkats win , and get to party with all the shiny people , whilst the Moguls go back to negotiating data access rights .....
The RIM Playbook or what was the BlackPad has one major flaw , it wont be here until early 2011 , read it won`t be here until the iPad 2 , it won`t be here when Notion Ink Adam hits , it won`t be here when the HP Slate hits , it will not be linked to your office when the Samsung Galaxy Tab hits in 2 weeks time , and it certainly won`t be here in time for the myriad of updated Shenzen tablets , or the promised Android 3 Tablets ,Windows 7 tablets that are due to hit way before RIM fumble their Playbook into stores. All these tablets will be faster , more useful ,some cheaper , and available before/alongside RIM`s Playbook.
And that is not even considering the saturation of the customer base for tablet/slates by Apple and others that will have occurred in the months before RIM comes to market.
In fact by the time Playbook hits , iPhone 5 , and next gen iPod touches will be due .. not counting what Nokia , Intel , Dell ,Toshiba and everyone else are about to bring to the Slate Wars. Don`t even get me started on the $39 Indian slate!
The single most disappointing thing is that RIM could not bring the Playbook to their customers NOW.
Its the equivalent of the Wizard Of Cupertino giving a keynote promising the iPad 2 sometime in early 2011 ! It makes no sense , unless the RIM Playbook is being written from desperation.
All Steve Jobs has to do is polish up the iPad 2 , which no doubt was finished sometime in his kindergarten years and locked away Harry Seldon style in a time release capsule ...
Lets consider the CEO presentation of the Playbook :
A decidedly unassured and staged CEO presentation of RIMs tablet does not inspire confidence in the Playbook , and had nowhere near the evangelical fervour of a Jobsian techno baptism. However they ,RIM , had to do this , as it is industry mantra to emulate Jobs , every company now tends to wheel its usually completely un media friendly CEO [you know who you are] out to promote products half a year in advance of release . So with the RIM CEO , we saw completely mistimed lines , the cheers at one point come before the gentlemen manages to start making his point , now that's not staging is it? Reading from left and right autocue ,timed just right to make it completely obvious that it was being read from autocue , as if some Cupertino stooge had moved them too far apart and the poor CEO had to walk from one end of the stage to the other[ ala Jobs] to complete each sentence , the gentlemen also managed to claim the Playbook had a memory of 1 gigahertz , something which gives it special multitasking props allegedly .... Oh these technical terms ....
Lets consider the main unique selling point of the Playbook , it`s the first tablet for enterprise.
Well that`s not true , day to day enterprise these days is not locked to company servers , it`s on open cloud systems , run from Google Apps , or Microsoft Web versions of office, and social networks , these will mature in time and offer more reach than closed and sometimes actually in places of major business India , China and the Middle East banned RIM systems. Right now more business and enterprise is being done over Facebook than RIMS closed megaservers. Secure enterprise , that is really secure enterprise data will never reach a Blackberry`s NAND Flash let alone be allowed to be stored on a RIM server . Why do you think they took the Presidents Blackberry away on day one ????
There is no such thing as a secure internet , the social network generation has embraced this , and business really needs to catch up , not to mention the fact that an increasing cadre of countries seems to be able to bypass Blackberry security at a whim.
As fun as Tablets are , and in the short half year period they have existed , I still play with many of them , from JooJoo , to Ipad to Toshiba Libretto W100, I can confidently say that you would have to be loco to consider a Tablet a serious enterprise device , for any serious work, to be done securely and at sufficient speed that it does not cause loss to your company you need the fastest tech , a pc , and failing that a fast laptop . Tablets are vanity items to date , you can live without a Joojoo , iPad and Libretto W100 . What they are great at is making very basic computing tasks more fun , it just is more fun to surf on a tablet ,or make cute videos of pets and small humans operating them . But in no way is the office wide adoption of tablets going to increase your company revenue or your productivity , when your competitors are busy REALLY multitasking on REAL PCS/MACS on real operating systems although it may get you more hits on your Youtube channel.....
Lets consider the idea that the RIM playbook is providing consumer choice.
We already have choice, the choice not to use one , we had choice since the launch of the iPad , now there is also an incredible number of tablets to chose from , and failing those you could actually get a real computer!The purpose of RIM is to decrease choice , all y`all Blackberry people HAVE to move to Playbook , fer yer data be managed on RIM servers now ! ..It be ...Well no you don`t . And that is why you have to consider this is another closed ecosystem tablet designed to lock you and your business into its own closed leased environment , you know the kind of thing the restless masses throw muck at Cupertino for...after throwing their gold and treasure....
Well as the noble RIM CEO stated everyone has to have a Playbook , but in RIMS case you have to consider what if its the wrong playbook?
All in all , now 5 or 6 months into the life cycle of the tablet form factor the consumer is much wiser and less easily wowed , or coerced , and by the time the RIM playbook arrives we may all have come to the conclusion that a hexcore mac/Windows laptop with touch screen and NO locked ecosystem , is infinitely more useful than buying another tablet , to add to the collection .
You`d think.....
Right time to check my Samsung Galaxy tab Preorder , then chase the Toshiba Folio , count the days to the Notion Ink Adam announcement , see if the Germans are releasing the Wetab to the world , and if the Exopc is up for pre order ,and see what the Shenzen genii are up to with their sub $100 super KIRFS all of which I can do from my joojoo , iPad and Libretto W100 , now that`s multi tasking..... but my fingers are distinctly starting to chafe and burn....wooah tablet burn the new RSI ......
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